Peloton — “Coach Roar”
Packaging Design · Character Illustration
Client: Peloton
Type: Digital & Print Advertising
Role: Art Director, Advertising Designer
Tools: Adobe Photoshop
Year: 2024
Project Type: Individual
Client: Peloton
Type: Digital & Print Advertising
Role: Art Director, Advertising Designer
Tools: Adobe Photoshop
Year: 2024
Project Type: Individual
This campaign highlights motivation and intensity by visualizing the Peloton coach as a powerful lion figure. The dramatic imagery reinforces strength, endurance, and leadership—key emotional drivers for fitness-focused consumers—while maintaining strong brand recognition.
